9/25/2023 0 Comments Shopify email newslettersIt is basic to know that it is essential to list and segment your audience before sending any types of email campaigns. So choose the right email marketing platform for Shopify can make a big difference. You shouldn’t think of newsletter campaigns as a singularity rather a part of strategic email marketing itself. The ideal ESP will help you to gain, nurture and convert leads! You need the ESP to be budget-friendly, with pre-built newsletter templates, drag and drop editor, and it should easily integrate with Shopify or other Ecommerce platforms.Īnother thing to consider is whether they have a free trial period to play around with their features before subscribing to them. There are many Email Service Providers out there, but you need to choose an ESP suitable for Ecommerce platforms like Shopify, Woocommerce, etc. Learn more about Shopify abandoned cart email! How To Create A Powerful Shopify Email Newsletter 1. Like this, there are many more ways to leverage your newsletter in building a bright brand image among your subscribers! You can celebrate your subscriber’s birthday with them by giving them special birthday discounts and such. Most email marketing software lets you study the subscribers’ online behavior, shopping history, age, gender, and other segments. They Are PersonalĮmail newsletters can be very personal. This way, you don’t have to pay for every time you run a newsletter campaign, unlike when you run a Facebook, Instagram, or LinkedIn ad. Shopify email marketing app available in the market is usually subscription-based. You will get performance metrics on everything that you need: open rates, click-through rates, unsubscribe rates, bounce rates, which device they used to open your email, and many more.Īll these data will make it simple for you to keep enhancing your email newsletter for the better! It’s a Cheaper Option To EngageĮmail newsletters are easy on your pockets compared to other marketing channels. When you opt for Shopify email marketing as your marketing strategy, the best thing you will get is real-time data. You just need to send a newsletter once or twice a month, and as long as your email newsletter provides valuable content, your subscribers most likely will open your emails and click the CTA button to know more.Īnd Voilà, the traffic to your website will increase! Get Real-Time Data You do not have to run a paid promotion every time, nor do you have to post twice a week. Unlike Social media campaigns, email newsletters bring in a steady stream of organic traffic to your website. Now let’s move on to discuss why your Shopify store needs a Shopify newsletter campaign! Why Do You Need a Shopify Email Newsletter? Brings In Organic Traffic So before you start sending out your newsletters, make sure you have an excellent email marketing tool to increase your leads and create powerful lists and segmentations.Ī robust list and segmentation feature will help you send more targeted email newsletters and, as a result, will increase your open and conversion rates exponentially! It is a great way to nurture your leads and retain your existing customers. And you can achieve this by sending them valuable content: tips, techniques, guides, industry news, trends, new product launches, discounts, and other relevant information.Įmail newsletters allow you to make yourself the industry expert in the eyes of your email audience. They improve your relationship with your customers and engage with them in a meaningful way. Email newsletters are essential for any business, and especially if you are a Shopify store owner, you need a Shopify email newsletter.
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